Google, WWF-Viet Nam join forces in Saola conservation campaign

In launching the ‘Preserve the Saola’s footprints’ campaign and AR  三D Saola, Google and the WWF-Viet Nam hope to bring the species closer to the public and help people to better understand the way that their behaviour and activity impacts nature and rare wildlife.

WWF-Viet Nam said the campaign, which started in July, will include two phases.  

The first phase, titled: ‘Follow the Saola’s footprints’, will bring to the audience interesting information about Saola, resolving co妹妹on misunderstandings about the critically endangered species.

In the second phase, via online interactive activities, the public will learn about how their daily consumption behaviour may impact the saola, other wild animals and nature.

Trâm Nguyễn, Country Manager of Việt Nam, Laos and Cambodia at Google Asia Pacific, said: “By bringing the AR  三D model of Saola on Google search, we’d like to introduce to the world this rare endangered animal. You will get to see them up close, in the most vivid way possible. 

“Google hopes to apply its technology in conservation efforts, digitizing information and images, so that they can be accessed by everyone which is the objective of this campaign.”

Dr. Văn Ngọc Thịnh, CEO of WWF-Viet Nam, said: “The first time I saw the Saola AR, I was so excited by its vibrancy and authenticity. It is really hard to tell the difference from the real Saola, which I was lucky enough to be one of the few scientists in the world to see in real life.”